Job description

Job Type: Full-Time

Department: IT

Job Summary:

The Digital Marketing Executive will be responsible for planning, executing, and managing digital marketing campaigns across various channels to drive brand awareness, generate leads, and increase sales. This role involves working closely with the marketing team to develop strategies and ensure that digital marketing efforts align with the company’s business goals.

Key Responsibilities:

• Campaign Management: Develop, implement, and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing.

• Content Creation: Create and curate engaging content for the company’s website, blog, social media platforms, and other digital channels.

• SEO & SEM: Optimize website content for search engines, conduct keyword research, and manage pay-per-click (PPC) advertising campaigns.

• Social Media Management: Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. Monitor, respond to, and engage with followers.

• Email Marketing: Design and execute email marketing campaigns, including newsletters and promotional offers. Analyze and report on email campaign performance.

• Analytics & Reporting: Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and prepare detailed reports with actionable insights.

• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to refine marketing strategies and tactics.

• Collaboration: Work with internal teams, such as design and content, to ensure marketing materials align with brand guidelines and messaging.

• Budget Management: Assist in managing the digital marketing budget, ensuring effective allocation of resources and optimizing ROI.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience: 1+ years of experience in digital marketing or a related role. Experience with content management systems (CMS), email marketing platforms, and social media tools is preferred.

• Skills:

  • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, SEO tools, email marketing software).
  • Strong understanding of SEO, SEM, social media, and content marketing.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and generate actionable insights.
  • Creative thinking and problem-solving skills.
  • Strong organizational skills and attention to detail.

Working Conditions:

• Work Environment: Office-based
• Hours: Monday to Saturday, 10 AM to 7 PM

Application Process:

Interested candidates should submit their resume, cover letter, and any relevant portfolio or work samples to hr@hypedgegroup.com